A company that began in Santa Cruz, will soon be shut down. Juice and smoothie brand Odwalla was founded in Santa Cruz by 3 musicians in the 1990s, and sold to Coca Cola in 2001. The last of the Odwalla juices and smoothies are now scheduled to be sold at the end of this month.
Reportedly, Coca Cola has been debating discontinuing Odwalla for the last couple of years.
