WHOLE FOODS MARKET HAS BEEN PENALIZED FOR OVERPRICING. THE CHAIN WILL PAY NEARLY $800,000 FOR OVERCHARGING CALIFORNIA CUSTOMERS. THE PENALTY FOLLOWS A YEAR-LONG INVESTIGATION, REVEALING THE MARKET FAILED TO ACCURATELY PRICE A VARIETY OF ITEMS, INCLUDING SELF-SERVE AND DELI FOODS. EVERY STORE HAS ALSO BEEN REQUIRED TO APPOINT AN EMPLOYEE TO OVERSEE PRICING ACCURACY.