On Tuesday, the City of Santa Cruz installed Street Smarts banners throughout high traffic corridors such as Ocean Street and Beach Street. Street Smarts mission is to publish messages that raise awareness of unsafe pedestrian, bicyclist, and driving habits. The City Of Santa Cruz Street Smarts campaign is slated to launch countywide, partnering with the cities of Scotts Valley, Capitola, and Watsonville.
On Saturday, Santa Cruz Mayor Martine Watkins will be leading a Riverwalk Bike Ride celebrating the 3rd year of this campaign.
