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The Saturday Special with Michael Zwerling- June 14th 2014- The Transforming of a Town Into a World Famous Brand: The Evolution of the "Santa Cruz" Logo

Rich Novak joins MZ to tell about the evolution of a small town company into a world famous icon. The "Santa Cruz" logo is worn by people all over the world. Hollywood stars, skaters, surfers and even homeless people can be seen wearing the gear made fomous by a small group of like-minded men. How did the "Red Dot" put Santa Cruz on the map? Find out on the week's edition of "The Saturday Special with Michael Zwerling"!