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MONTEREY COUNTY BRAND CAMPAIGN 08-30-2013 11:30 av

A NEW BRAND CAMPAIGN WAS REVEALED YESTERDAY IN AN EFFORT TO INCREASE TOURISM TO ALL OF MONTEREY COUNTY.    THE NEW AD CAMPAIGN DUBBED “MONTEREY, GRAB LIFE BY THE MOMENTS”, PROMOTES A PERSONAL EXPERIENCE FOR PEOPLE VISITING THE AREA.   THE CAMPAIGN’S GOAL IS EXPECTED TO BRING ATTENTION TO MONTEREY COUNTY AS A WHOLE, AND INCREASE OVERNIGHT VISITS FOR EACH CITY, NOT JUST THE MONTEREY PENINSULA.   ALL THE ADS ARE EXPECTED TO FEATURE THE SLOGAN, WITH PICTURES OF DIFFERENT SITES FROM AROUND THE COUNTY.  

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MONTEREY HOMELESS PARKING 08-30-2013 11:00 av

A PLAN TO PROVIDE PARKING FOR THE HOMELESS IS IN THE WORKS IN MONTEREY.   THE CITY COUNCIL AGREED ON AN OUTREACH RESEARCH PLAN THAT WOULD PROVIDE A SAFE PARKING PROGRAM FOR THE HOMELESS COMMUNITY.    SO FAR, NO PARKING LOTS OR SPACES HAVE BEEN CHOSEN.  THE CITY PLANS TO INCLUDE ADDITIONAL CENTRAL COAST CITIES.   COST FOR THE PROGRAM IS AROUND 50-THOUSAND DOLLARS, AND IS EXPECTED TO BE MODELED AFTER ONE INITIATED LAST YEAR IN SAN LUIS OBISPO.  

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HOLLISTER MISSING GIRL 08-30-2013 08:00 av

A 14-YEAR OLD HOLLISTER TEEN HAS BEEN REPORTED MISSING.  MARGARITA CHAPARRO WAS LAST SEEN LEAVING HER HOME AROUND 8 O’CLOCK YESTERDAY MORNING.   POLICE DESCRIBE THE GIRL AS 5-FEET-2-INCHES TALL; WEIGHING ABOUT 115-POUNDS, WITH BROWN HAIR AND EYES.  SHE WAS LAST SEEN WEARING A LIGHT BLUE BLOUSE AND LIGHT BLUE RIPPED JEANS WITH BLACK AND WHITE LOW TOP CONVERSE SHOES.   THE GIRL IS SUSPECTED TO BE IN THE COMPANY OF JOSE ARELLANO.  ARELLANO WAS LAST SEEN DRIVING A LIGHT GRAY LATE MODEL CHEVY 4-DOOR TRUCK.   ANYONE WITH ANY INFORMATION IS ASKED TO CONTACT HOLLISTER POLICE.

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SANTA CRUZ DUI CHECKPOINT 08-30-2013 06:30 av

A DUI CHECKPOINT WILL BE ENFORCED OVER THE HOLIDAY WEEKEND IN SANTA CRUZ COUNTY.   THE CHP ANNOUNCED THAT THE CHECKPOINT WILL TAKE PLACE IN AN UNINCORPORATED AREA OF WATSONVILLE STARTING AT 10 P.M. SATURDAY THROUGH 4 A.M. SUNDAY.   OFFICERS WILL LOOK FOR PEOPLE DRIVING UNDER THE INFLUENCE AT THE CHECKPOINT IN ORDER TO REDUCE INJURIES AND FATALCOLLISIONS.   THE CHECKPOINT LOCATION IS EXPECTED TO BE ANNOUNCED TOMORROW.  

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SEASIDE YOUTH HOSTEL PLANS 08-30-2013 07:00 av

SEASIDE PLANNING COMMISSIONERS GAVE THE GREEN LIGHT THIS WEEK TO MOVE FORWARD WITH DEVELOPMENT PLANS FOR A YOUTH HOSTEL.   IN A SIX-TO-NOTHING VOTE WEDNESDAY, THE COMMISSION APPROVED THE 120-BED HOSTEL PROPOSED BY AMERICAN YOUTH HOSTELS TO BE BUILT ON 4.5 ACRES OF CITY LAND BETWEEN SIXTH AVENUE AND GIGLING ROAD.   COUNCIL MEMBERS ARE EXPECTED TO ACT ON ZONING CHANGES AS PART OF THE PROJECT APPLICATION.   THE PROJECT, WHICH WOULD BE BUILT IN SEVERAL PHASES OVER 10-YEARS, INCLUDES RENOVATING FOUR OLD ARMY BUILDINGS ON THE SITE.

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