(10:45) Santa Cruz County – CalFresh recipients receive an increase in their purchasing power for three Farmers Markets in Santa Cruz County. The new $10 budget, for people who are members of CalFresh, was made possible by the Market Match Program. The Market Match program is a USDA grant that matches CalFresh purchases. The three locations CalFresh members can use the funds are Felton, Live Oak, and the Watsonville Certified Farmers Market.