CAL-FIRE IS REPORTING THAT THE COLUMN OF SMOKE THAT MANY PEOPLE ARE SEEING IS FROM A MORE THAN 100 ACRE LOMA FIRE, THAT IS NEAR THE TRANSMITTER TOWER ON MOUNT MADONNA. SOME ARE CALLING THIS THE SUMMIT OF MOUNT MADONNA, OR THAT IT’S ON LOMA PRIETA ROAD AT LOMA CHIQUITA ROAD…..AT LOMA PRIETA PEAK. STRUCTURES ARE REPORTEDLY BEING THREATENED, AND SOME PEOPLE ARE SAID TO HAVE SELF-EVACUATED. NEIGHBORHOODS IMPACTED BY THIS WILDFIRE WILL GET NOTIFICATIONS VIA REVERSE 9-1-1 CALLS AND TEXT MESSAGES. A NUMBER OF CALLERS HAVE REPORTED THAT PEOPLE TRYING TO GO PAST THE TRANSMITTER TOWER ON SUMMIT ROAD (FROM THE SANTA CRUZ SIDE CANNOT DO SO BECAUSE THE ROAD IS CLOSED AS IT BECOMES LOMA CHIQUITA ROAD. PEOPLE HAVE REPORTED SEEING THE COLUMN OF DARK SMOKE AS FAR AWAY AS DOWNTOWN SAN JOSE….AND PACIFIC GROVE.