A 3-DAY ANNUAL REGGAE AND ROCK FESTIVAL, IN MONTEREY, BROUGHT IN MORE THAN 12 MILLION DOLLARS IN MAY. CALIFORNIA ROOTS MUSIC AND ART FESTIVAL ORGANIZERS SAY 12 THOUSAND PEOPLE ATTENDED THE EVENT, WHICH HAS BEEN DUBBED THE LARGEST ANNUAL REGGAE-ROCK EVENT IN NORTH AMERICA. FESTIVAL GOERS SPENT 2 MILLION DOLLARS ON ACCOMMODATIONS, 4 MILLION DOLLARS ON FOOD AND BEVERAGES, 1.1 MILLION DOLLARS ON RETAIL SPENDING, AND GENERATED AN ESTIMATED 1.2 MILLION DOLLARS IN TAXES FOR STATE AND LOCAL GOVERNMENTS.
