WHEN THE EMERGENCY NOTICES WENT OUT VIA PHONE OVERNIGHT TO ALERT RESIDENTS IN THE BIG SUR PFEIFFER FIRE AREA, ONLY A FRACTION OF THEM WERE SIGNED UP FOR THE SERVICE. AUTHORITIES ARE URGING PEOPLE TO REGISTER THEIR CELL PHONES WITH ALERT MONTEREY COUNTY SO THEY CAN RECEIVE IMPORTANT EMERGENCY NOTIFICATIONS SIMILAR TO REVERSE 9-1-1 CALLS. VISIT ALERT MONTEREY COUNTY DOT ORG FOR MORE INFORMATION.
