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MONTEREY COUNTY BRAND CAMPAIGN 08-30-2013 11:30 av

A NEW BRAND CAMPAIGN WAS REVEALED YESTERDAY IN AN EFFORT TO INCREASE TOURISM TO ALL OF MONTEREY COUNTY.    THE NEW AD CAMPAIGN DUBBED “MONTEREY, GRAB LIFE BY THE MOMENTS”, PROMOTES A PERSONAL EXPERIENCE FOR PEOPLE VISITING THE AREA.   THE CAMPAIGN’S GOAL IS EXPECTED TO BRING ATTENTION TO MONTEREY COUNTY AS A WHOLE, AND INCREASE OVERNIGHT VISITS FOR EACH CITY, NOT JUST THE MONTEREY PENINSULA.   ALL THE ADS ARE EXPECTED TO FEATURE THE SLOGAN, WITH PICTURES OF DIFFERENT SITES FROM AROUND THE COUNTY.  

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