Wetsuit legend and Santa Cruz local, Jack O’Neill, is set to appear in an upcoming advertising campaign from the California Travel and Tourism Commission to draw visitors to the Golden State. The international print advertising campaign, called “True Californians” will be shot in Santa Cruz tomorrow. Other “True Californians” to be featured in the campaign include pioneer of extreme skiing Glen Plake, and innovator of urban street food, Roy Choi. The multi-million dollar campaign will run in lifestyle magazines in the U.S., Canada, and the U.K. beginning later this year.
