The City of Watsonville introduced a new marketing campaign this week that is designed to bring in more non-ag businesses into the city. City officials hope the new campaign, called Growing Opportunities, will diversify it’s economy and help draw in new businesses, which they hope, will translate into more jobs. As part of the new campaign, the city launched a website that aims to target people interested in setting up or expanding business in the city. The city paid $35,000 to develop the new campaign.
