WARRIORS LAUNCH READING PROGRAM 1/29/13 5:00p DMF

THE SANTA CRUZ WARRIORS ARE LAUNCHING A NEW READING PROGRAM NICKNAMED “READ TO ACHIEVE”.  THE WARRIORS REPORTEDLY VISITED FOUR ELEMENTARY SCHOOLS AND TWO MIDDLE SCHOOLS IN THE SANTA CRUZ CITY SCHOOLS DISTRICT MONDAY AND TUESDAY, TO KICK START THE PROGRAM. THROUGH “READ TO ACHIEVE” CHILDREN EARN BOOKMARKS, LANYARDS, FUTURE VISITS WITH THE WARRIORS AND EVEN GAME TICKETS AS THEY IMPROVE READING SKILLS.   ALL NBA TEAMS WILL PARTICIPATE IN THE INITIATIVE, DEEMED THE MOST WIDESPREAD COMMUNITY EDUCATION PROGRAM IN PROFESSIONAL SPORTS.