A FATAL HIT AND RUN ACCIDENT HAS AUTHORITIES LOOKING FOR THE DRIVER OF A MAZDA SEDAN. THE INCIDENT TOOK PLACE NEAR MIDNIGHT, FRIDAY, WHEN A BICYCLIST FELL INTO WESTBOUND TRAFFIC ON SOQUEL (SO-KELL) DRIVE NEAR RODEO GULCH ROAD. REPORTS SAY THE 65 YEAR OLD MAN WAS RUN OVER BY A 4 DOOR CAR, AND THAT A MAZDA HUB CAP WAS RECOVERED AT THE SCENE. THE VICTIM WAS PRONOUNCED DEAD AT A BAY AREA TRAUMA CENTER. ANYONE WITH ANY IFORMATION ON THE CAR OR DRIVER IS ENCOURAGED TO CONTACT THE C-H-P.