THE SANTA CRUZ WHARF IS TO BE THE OBJECT OF A 1 MILLION DOLLAR STUDY. THE PROJECT HAS 2 OBJECTIVES. THE FIRST IS TO EXAMINE OPTIONS FOR STRUCTURAL UPGRADES TO THE 99 YEAR OLD LANDMARK. THE SECOND IS TO EVALUATE THE EFFECTIVENESS OF THE INTEGRATION OF VISITOR’S SERVICES WITH WHARF BUSINESSES AND THEN TO MAKE RECOMMENDATIONS FOR FUTURE RENOVATION PLANS.