FIREFIGHTERS ARE BATTLING A 3-ALARM BLAZE ON THE 800 BLOCK OF WEST BEACH STREET IN WATSONVILLE. THE FIRE, WHICH WAS CALLED IN AROUND 4:30 P.M. APPEARS TO HAVE STARTED IN THE REAR OF THE APPLE GROWERS AND ICE COLD STORAGE FACILITY, BUT REPORTS INDICATE THAT BLACK SMOKE HAS SINCE ENGULFED THE ENTIRE BUILDING.