Dan Mathews is the irreverent driving force behind the colorful crusades and star-studded stunts carried out by PETA, one of the most high-profile pressure groups of all time. His brainstorms, such as the iconic “Rather Go Naked Than Wear Fur” campaign, are regularly covered by CNN and TMZ. He has been profiled by such publications as The New York Times and USA Today. He as appeared on Dateline NBC, National Geographic Television, Good Morning America and Larry King Live. “Mathews’ greatest insight is his seemingly intuitive understanding that causes are as much about trendiness as they are about conscience,” wrote New York Magazine.